On June 18 2018, the graduate students of the Lebanese German University had the pleasure of having Mr. Jad-Evangelo Nasser (Content Creator & Brand Manager) who brought his expertise, knowledge and his experience in Advertising, Marketing and Digital Content both from New York City where he graduated with a MA in Digital Storytelling.
Mr. Nasser gave a very fruitful and engaging workshop on new tools, technologies and skills in managing modern-day creative content that have a storytelling aspect in today’s digital world. He gave amazing examples from Games, Music videos, and Movies that have produced digital marketing campaigns and proven to be successful. Mr. Nasser even showcased his digital content film and explained how one story can be executed on different media platforms.
With an attendance of 32 students, faculty and staff, Mr. Nasser engaged the audience through a series of exercises and practices that triggered their attention and storytelling aspirations.
Attendees were so glad to hear of Mr. Nasser’s extensive experience in major companies like BBDO, JWT and McCann as well as his learnings from academic institutions in New York City